Good 'N' Green


May 18, 2016

Start spreading the news! Shake Shack is coming to Herald Square Wednesday, May 18th at 11AM in the historic shopping district of New York City at the corner of Broadway and West 36th Street.

Shake Shack is a critically acclaimed, modern day “roadside” burger stand known for its 100% all-natural, antibiotic-free Angus beef burgers, chicken (no hormones added ever), flat-top dogs, frozen custard, crinkle cut fries, beer and wine (available at select locations) and more. A fun and lively community gathering place with widespread appeal, Shake Shack has earned a cult-like following around the world.

In addition to the Shack classics, the menu will feature three location-specific frozen custard concretes: the Empire State (chocolate custard, peanut butter sauce, banana, chocolate truffle cookie dough and sugar cone cookie), the Give My Regards… (vanilla custard, salted caramel sauce, Mast Brothers Shake Shack dark chocolate chunks, malt and chocolate toffee) and Hit Parade (vanilla custard, strawberry purée, Milk & Cookies Bakery cream cheese pound cake, marshmallow sauce and crunchy rainbow sprinkles).

Guests can sip on a selection of hand-picked wine and local craft beer from Blue Point Brewing Company, The Bronx Brewery, Greenpoint Beer Works and Sixpoint Brewery, in addition to the Shack-exclusive Shack Red® and Shack White® wine from Frog’s Leap Winery and ShackMeister® Ale from Brooklyn Brewery.

As part of Shake Shack’s mission to Stand For Something Good®, Shake Shack will donate five percent of sales from the Hit Parade concrete to Unlocking Futures, a non-profit committed to transforming the chaotic lives of young people through persistent and compassionate mentoring.

Designed by Crème, the Herald Square Shack reinterprets the industrial warehouses that were once common to the surrounding Garment District. Walls are clad with bands of blackened steel and reclaimed white oak and communal tables are made of concrete and reclaimed heart pine. In keeping with Shake Shack’s commitment to green architecture and eco-friendly construction, booths are made from lumber certified by the Forest Stewardship Council and tabletops are made from reclaimed bowling alley lanes. The Herald Square Shack also features a cut steel skyline mural designed by Shake Shack designer Cathie Urushibata

Shake Shack Herald Square, NYC graphic with a green outlined King Kong on top of NYC skyline made from grey lines