Yongsan is famous for its technologically driven and gaming culture. The Shack design is inspired by the angled shapes and geometrical patterns of electronic components in the gaming world striking a balance between playfulness and structure. The sharp, clean aesthetic is softened by pixelated patterns, colourful terrazzo and warm materials like felt and wood.
Building on the playfulness, local artist 2grey created motion graphic artwork to bring energy to the space. The engaging art follows people from diverse races and cultures as they stroll through New York and Yongsan with famous landmarks as the backdrop.
The exclusive I-Poppin concrete features vanilla custard, popcorn and caramel sauce, and proceeds from the Shack Attack benefit the Korean Federation for Environmental Movement.