Work it! Here at Shake Shack, we take care of each other first and foremost so that we can make raves for our guests, community, suppliers, and investors. After all, teamwork makes the dream work. We work our buns off, but we play hard too, with a Team Appreciation Day, unlimited meal discounts, volunteer opportunities, and so much more. If you’re looking for a deeply fulfilling, financially rewarding, and really fun career, you’re in the right place. 

Vice President of Brand Marketing

The Vice President of Brand will oversee an experienced, multi-functional team that includes Brand Strategy, Campaign Development, Communications, Public Relations, Social Media, Culinary Strategy, CSR, and an In-house Design team to drive breakthrough brand and sales impact. This role, reporting to the CMO, requires a passionate, creative, and strategic leader with a proven track record of elevating consumer brands through innovative messaging, narratives and storytelling.

Key Responsibilities

  • Define and oversee the planning, development, and execution of the company's global brand vision, messaging, and strategy
  • Lead the development of programs, execution, and measurement of campaigns that aim to build brand trust, affinity, and audience growth
  • Develop and lead innovative sales driving campaigns across all channels to drive frequency, retention and average check
  • Lead briefing and collaboration with creative agencies and in-house talent on marketing initiatives with goals spanning awareness, engagement, acquisition, and sales
  • Drive our culinary planning, including menu and category development, LTO's and promotional activities through data-driven menu optimization and strategic product planning
  • Elevate our design, creative development, original content and storytelling capabilities through channels like video, in-Shack merchandising, partnerships, events and collabs
  • Oversee the engagement and activation of our social and digital communities to create deeper relationships with new and existing fans
  • Supercharge our progress in ESG/CSR and accelerating our work on sustainability, diversity & inclusion and food insecurity initiatives
  • Build a clear view and understanding of our target guest and leverage data to develop insight-based recommendations to deliver the most effective targeted campaigns and brand experiences
  • Own brand guidelines and lead the design and copy teams to implement innovative creative across all communication channels, including digital, email and our employment brand
  • Work closely with all levels of cross-functional Senior Leadership to support key business priorities
  • Attract and retain top talent across multiple marketing disciplines

Skills & Knowledge

  • Ability to work cross-functionally to execute creative campaigns
  • Ability to push boundaries and encourage creative exploration and risk taking while protecting the integrity of the brand
  • Strategic thinker who can understand business complexities and develop an innovative and creative brand marketing plan that addresses these nuances
  • A keen eye for visuals and copy and experience developing next level original content
  • Enthusiastic team player with the flexibility to re-prioritize, multi-task and switch tasks fluidly
  • Self-motivated and takes initiative with an innovative mindset to drive new ideas and think outside of the box as an entrepreneurial leader
  • Ability to learn and adapt quickly
  • Positive, can-do attitude
  • Proactive and process-driven, with ability to think ahead to full scope of projects and deliver work on time and accurately
  • Outstanding communication and collaboration skills

Experience

  • 15+ years of professional experience working on brand strategy/marketing in leading ecommerce and/or retail businesses, CPG and product strategy experience a plus

Benefits include:

  • Medical, Dental, and Vision Insurance
  • Transit Discount Program
  • 401K Plan
  • Paid Time Off Program
  • Flexible Spending Accounts
  • Employee Dining Program
  • Referral Bonus
  • Online Training Program
  • Career Development
  • Corporate Fitness Discount Programs
  • Choice of Global Cash Card or Direct Deposit

About Us

Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts.  A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy they we "Stand for Something Good."

Shake Shack is an Equal Opportunity Employer 
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.