Party in the city where the Shack is on! Shake Shack® is kicking off its new-and-improved Miami Beach digs with a blowout bash, open to all, on Thursday, May 25th from 6:30PM-8:30PM.
The Miami Beach Shack (1111 Lincoln Road) will break in its newly expanded space with a performance by Magic City Hippies, a limited-edition collaboration with The Salty Donut and an exclusive retail collaboration with LYFE Brand. Shake Shack CEO Randy Garutti will also be in attendance.
Miami-based indie funk band Magic City Hippies will kick off the night with a performance at 6:30PM. Dusted with hip hop and soul influences, Magic City Hippies has gained a cult following in Miami and beyond with singles like “Corazón” and “Hard On Me.”
Donut gurus at The Salty Donut are sweetening the night with a limited-edition The Salty Donut concrete ($4.69 single/$6.89 double), available exclusively at the Miami Beach Shack from Thursday, May 25th to Sunday, May 28th. The concrete features vanilla frozen custard blended with The Salty Donut’s Dulce De Leche donut, banana and salted caramel—all topped with The Salty Donut’s Mini Chocolate, Chocolate donut.
Rounding out the celebration is a special edition Shake Shack x LYFE Brand t-shirt ($32), available exclusively at the Miami Beach Shack beginning Thursday, May 25th (while supplies last). LYFE Brand is inspired by a Miami lifestyle infused with sports culture and a street wear influence. Since its inception three years ago, LYFE has won the hearts of a new generation in the fashion world.
Shake Shack’s newly released cookbook Shake Shack: Recipes & Stories ($26) will also be available at the Miami Beach Shack. Guests who purchase it at the bash will receive a signed copy (while supplies last). Shake Shack: Recipes and Stories contains 70 recipes, 200 photographs and plenty of stories, fun facts and pro tips for the home cook and Shack fan.
The Miami Beach Shack is Shake Shack’s third-ever location and its first in Florida. Opened in 2010, the Shack is situated in the heart of Miami Beach’s premier pedestrian promenade at 1111 Lincoln Road, the groundbreaking retail and residential project from world-renowned architects Herzog and de Meuron.
The Miami Beach Shack recently expanded into its neighboring property, nearly doubling its occupancy. In keeping with Shake Shack’s commitment to thoughtful and responsible design, the Miami Beach Shack’s tabletops are made from reclaimed bowling alley lanes by CounterEvolution; chairs are designed by Uhuru using sustainable materials; and booths are crafted by Staach using lumber certified by the Forestry Stewardship Council.