London…flock to the Shack! The Chick’n ShackTM (£6.25), Shake Shack’s beloved chicken sandwich, is crossing the pond to land on U.K. Shake Shack® menus from 25th April. Shack fans in the U.K. have been waiting for the Chick’n ShackTM to migrate across the Atlantic since it became a firm favourite in stateside Shacks last year.
The Chick’n ShackTM is a crispy 100% British chicken breast, slow-cooked in a creamy buttermilk marinade, hand-dipped into Shack-made batter, coated with seasoned flour and crisp-fried. The chicken is then topped with shredded lettuce, pickles and a tangy buttermilk herb mayo, and served on a pillowy potato roll – the same bun that has cradled the classic ShackBurger since Shake Shack’s inception in 2004.
The inspiration behind the Chick’n ShackTM lies in Shake Shack’s heritage as a modern “roadside” burger stand. “The introduction of chicken marks a new era for Shake Shack, staying true to our core menu while continuing to innovate new items our guests have asked for” said Shake Shack CEO Randy Garutti. “The Chick’n Shack also furthers Shake Shack’s commitment to serve fresh, simple, delicious food at a great value through the mission to Stand For Something Good®”
Shake Shack Culinary Director Mark Rosati, says, “The Chick’n Shack embodies our modern approach to fine casual cooking – it’s about providing a simple, pleasurable and uncomplicated experience. It wasn’t until we found the chicken sandwich to be as flavourful as our ShackBurger® that we knew we’d crafted something special that had earned its place on the menu. We couldn’t be more excited to bring Chick’n Shack to our U.K. fans”
The Chick’n Shack will launch in selected London Shacks on 25th April (Victoria Nova, Stratford, Leicester Square, Tottenham Court Road and Canary Wharf), in Cardiff from 4th May, and lastly in Shake Shack Covent Garden in early Summer.