Good News

A SWEET START! SHAKE SHACK® LAUNCHES IN LONDON’S VICTORIA NOVA WITH MAST CHOCOLATE COLLABORATION

Feb 1, 2017

 

How’s this for sweet talk? Shake Shack is opening the doors to its Victoria Nova location, located on the corner of Victoria and Buckingham Palace Road, on Thursday, February 9th. To celebrate, the Victoria Shack will offer a complimentary, limited-edition Mast Brothers treat – the Mast Cocoa Beer Float – with the purchase of any burger on opening day, while supplies last.

 

The Mast Cocoa Beer Float, created by Shake Shack’s Culinary Director Mark Rosati and Mast London’s Head Chocolate Maker Jon Hogan, features Shake Shack’s freshly spun vanilla frozen custard and non-alcoholic Cocoa Beer and is topped with Mast Brothers dark chocolate. The Cocoa Beer is brewed in-house and made with chocolate, freshly roasted cacao, cane sugar and water.

 

“Delicious, creative collaborations are what we live for,” says Mast Chocolate co-founder and CEO Rick Mast. “Mark and his Shake Shack team worked closely with Jon Hogan of Mast and have created something so spot on that I can’t believe I didn’t come up with it first. They are brilliant.”

 

“With Her Majesty, The Queen and the Westminster Cathedral as neighbours we cannot wait to introduce Shake Shack® to a new area of London, and we are thrilled to partner with our friends at Mast once again to mark the occasion.” said Culinary Director Mark Rosati.

 

Mast’s bean-to-bar chocolates will also make an appearance in two Victoria-exclusive concretes, the Union Shack concrete (chocolate frozen custard, St. John Bakery chocolate and hazelnut brownie, fudge sauce, Mast Brothers chocolate chunks and sea salt) and the Peanut Butter Palace concrete (vanilla frozen custard, peanut butter sauce, caramel sauce, Mast Brothers chocolate chunks and salted peanuts). The Victoria Shack will also be spinning the aptly named Victoria concrete (vanilla frozen custard, strawberry jam, St. John Bakery brown sugar biscuit and banana).

 

In keeping with Shake Shack’s mission to Stand For Something Good®, 5% of sales from each Union Shack concrete will be donated to Shake Shack® Victoria’s charity partner Caxton Youth, a local organisation that works to advance the education and social development of young people with disabilities.

 

“Shake Shack’s contribution to helping young people with disabilities in our community is sincerely appreciated,” said Rachel Akehurst, CEO of the charity. “The young people we work with face multiple disadvantages, such as prejudice, exclusion, lack of employability or workplace skills. We look forward to supporting more young people overcome these disadvantages as a result of this partnership.”

Cocoa beer float