Good Bones


Dec 7, 2016

Lights, camera, Shack-tion! Shake Shack makes its grand debut at Leicester Square in London on Thursday, December 8th at 11AM. The Leicester Square Shack will be located in the bustling heart of the West End, on the corner of Wardour and Coventry Street, within close proximity to the capital’s celebrated cinemas and theatre district.

A critically acclaimed, modern day “roadside” burger stand, Shake Shack has earned a cult-like following around the world. A fun and lively community gathering place, Shake Shack is known for its 100% Angus beef burgers, griddled flat-top dogs, fresh-made frozen custard and crispy crinkle cut fries, beer and wine, and more.

“We’re thrilled to bring Shake Shack to the bustling, iconic center of Leicester Square, where both Londoners and guests from around the world come to gather,” said Randy Garutti, Shake Shack CEO. “Since we opened our first Shack in Covent Garden three years ago, we’ve been amazed at the response, and we’re looking forward to bringing Shake Shack closer to more London neighbourhoods next year with Victoria Nova and Canary Wharf.”

The menu will feature all the Shake Shack favourites including the signature ShackBurger®, SmokeShack® and Shack-cago Dog®. Burgers are made with freshly ground 100% Aberdeen Angus beef, prized for its delicate texture and great taste, including Shake Shack’s much-lauded ShackBurger made with cheese, fresh lettuce, tomato, ShackSauceTM, and finished with a buttered, toasted, soft potato roll. Loyal to local producers, Shake Shack’s SmokeShack—a unique take on a bacon burger, features British free-range Wiltshire cure smoked bacon, chopped cherry peppers and ShackSauce. Flat-top dogs are made with a Cumberland-Style Sausage handmade by Jimmy’s Farm using East Anglia Free Range pork.

What’s more, the menu will feature a craft beer and wine list. Guests will be able to kick back with a selection of hand-picked local brews including Table Beer from Kernel Brewery, London Lager from Meantime Brewing Company and London Pilsner from Portobello Brewing Company, in addition to Shack exclusives ShackMeister™ Ale and ShackMeister™ Lager, available on tap and brewed exclusively for Shake Shack by Thornbridge Brewery, Shack Red™ and Shack White™, bottled exclusively for Shake Shack by Domaine Lafage in Languedoc-Roussillon, France.

Every Shake Shake’s design is distinct and the Leicester Square Shack will have several unique features. Signage inspired by the neighbouring theatres will illuminate the square and inside. Seating includes black oak benches and Uhuru chairs framed in the Shack’s signature green and grey—all tucked under dark wood tabletops. Reclaimed pine and oak panels, together with geometric tiling will line the walls, offset with planters and clusters of hanging globes.

In keeping with Shake Shack’s mission to Stand For Something Good®, the Leicester Square Shack has partnered with local charity Mousetrap Theatre Projects, whose mission is to increase young people’s access to the best of live theatre in London, and will donate 5% of sales from each Leicester2 concrete.

ShackBurger in front of Leicester Square Shack