Good News

A New Way to Shack. Shake Shack Introduces a New Guest Experience with a Test Launch of its First iOS Mobile Ordering Shack App

Oct 17, 2016

UPDATE: Oh, App-y day! We’re testing out the Shack App at a Shack near you. Mobile ordering is now available at select Shacks.

At last, Shack app-ens. Shake Shack® is proud to announce the launch of its first-ever mobile ordering Shack App for iOS. Now guests can order a ShackBurger®, crinkle cut fries and frozen custard—all from their phone. This is a single Shack market test and no timeline has been established for future Shacks to launch the app.

“The Shack App marks a new era for Shake Shack. In creating our first-ever app, we took great care to develop a mobile ordering platform that maintains the high quality our guests have come to know and love, but now just a tap away,” said Randy Garutti, CEO of Shake Shack. “We’re meeting people where they are and giving our guests a whole new way to experience Shake Shack. We’ve got a lot to learn, and we intend to take our time listening to our guests and tweaking the app before launching it into additional markets.”

Elevating the in-Shack guest experience led how the app was developed, resulting in shorter pick up times and convenient mobile ordering. Guests can now order Shake Shack when they want it and right from their phone. With the new Shack App, guests can pick their food, choose an available pickup time and it will be cooked-to-order and timed to their arrival. All pickup times are in fifteen minute increments. Check the app for availability throughout the day. More power to ya.

The Shack App will feature the Shack classics including our all-natural beef burgers, flat-top dogs, chicken, frozen custard, crinkle cut fries and more.

The Shack App features all of the mobile ordering essentials: guests can find Shacks via a location finder; pick from their favorite orders; keep track of food allergies; access nutritional information; see the latest events and promos; connect to all Shake Shack social media channels and share feedback. What’s more? At any time, guests can view the live Shack Cam at the O.G. Shack in New York City’s Madison Square Park.

Fans are invited to download the Shack App and place orders at select Shacks. The Shack App was created in collaboration with several key partners including mobile product agency Fuzz, mobile ordering platform Olo, guest engagement platform Paytronix and digital experience testing services from Applause. An Android version of the app is in development. Let’s do this!

Shake Shack App

Tags: