Good things come in threes! Shake Shack will open its third Tokyo location on the ground floor of Tokyo International Forum on Thursday, September 22nd at 11 AM—a short walk from both Tokyo and Yurakucho train stations.
Tokyo International Forum opened in 1997 and currently holds the title of Tokyo’s largest convention center (known for its striking glass and steel architecture). The Forum was designed by Rafael Viñoly (USA), who won Japan’s first international architectural design competition which attracted 395 entries from across 50 countries, and is renowned for international exhibitions and conferences. Shake Shack will be prominently positioned on the ground floor featuring an exposed dining terrace resembling the outdoor dining experience found at the original Shack in New York City’s Madison Square Park.
“We’re humbled everyday by the excitement from our Tokyo guests”, said Shake Shack CEO Randy Garutti. “Tokyo is one of the greatest cities in the world and we’re thrilled to continue building our home here.”
The Tokyo International Forum Shack will feature all of the Shake Shack classics including the ShackBurger, SmokeShack and Shack-cago Dog. In addition to the classics, the Forum Shack will offer three exclusive frozen custard concretes: Matcha Forum Blend (vanilla custard, matcha marshmallow sauce and sea salt shortbread cookie), Yurakucho Edition (chocolate custard, black sesame puree, peanut butter, Minimal chocolate chunks and chocolate toffee), Banana Caramel Brownie (vanilla custard, caramel sauce, Dominique Ansel Bakery milk chocolate popcorn brownie and banana).
As part of Shake Shack’s mission to Stand For Something Good™, the Forum Shack will donate five percent of sales from the Matcha Forum Blend concrete to Florence, a non-profit organization whose mission is to provide in-home child care and dedicated nurseries for those families in need.
During construction, guests were invited to visit the Shack and help create a grand photo wall. On site, guests could step into the Shack photo booth and snap a fun picture to pin to the interactive construction wall. Today, the Shack construction site proudly displays a large-scale community photo tying together local Tokyo guests and fans alike who make building a home in Tokyo so special.