Good 'N' Green


Aug 15, 2016

Shake Shack® sells ShackBurgers® by the sea shore! Shake Shack will open its 100th location in the world, the fifth in Massachusetts, on Tuesday, August 16th at 77 Seaport Bouvelard, Boston.

In honor of the 100th location, the first 100 guests at Shacks worldwide (‘cept stadiums and ballparks) will receive a free single ShackBurger (or a burger of equal or lesser value, before 12PM). All US Shacks, including Boston Seaport, will begin welcoming guests at 10:30AM on this day.

“From our first-ever Shack in Madison Square Park twelve years ago, to so many incredible places in between, opening our 100th Shack at Boston Seaport is an epic milestone for us,” said Shake Shack CEO Randy Garutti. “We’re overwhelmed by the love and enthusiasm from our fans around the world, and this moment wouldn’t be possible without them. Here’s to bringing more Shacks to local communities around the world!”

To coincide with the Boston Seaport opening, Shake Shack has teamed up with celebrated Boston chefs Ken Oringer and Jamie Bissonnette to create the Coppa Burger, a limited edition burger named after and inspired by their award-winning Italian restaurant in Boston’s South End. While Shake Shack has collaborated with reputable chefs across the country, including Daniel Humm, April Bloomfield and David Chang, this is Shake Shack’s first chef-driven burger collaboration in Massachusetts. The Coppa Burger ($6.89) is a 100% all-natural Angus beef hamburger topped with provolone cheese, griddled mortadella, cherry peppers, caramelized onions, mayo and shredded lettuce. The limited edition burger will be available from Tuesday, August 16th to Sunday, August 21st, 2016 at all five Massachusetts locations: Boston Seaport (77 Seaport Blvd, Boston); Chestnut Hill (49 Boylston Street, Chestnut Hill); Dedham (226 Legacy Place, Dedham); Harvard Square (92 Winthrop Street, Cambridge); and Newbury Street (234 Newbury Street, Boston).

In addition to the Shack classics, the Boston Seaport menu will feature two location-specific frozen custard concretes: the Strawberry CrunchCake (vanilla custard, fresh strawberry, marshmallow sauce and crumbled sugar cone cookie) and Seaport Salt & Malt (chocolate custard, salted caramel sauce, Taza dark chocolate chunks, chocolate toffee and malt powder).

As part of Shake Shack’s mission to Stand For Something Good®, Shake Shack will donate five percent of sales from the Seaport Salt & Malt concrete to Courageous Sailing, a nonprofit community sailing center that provides education and ocean access to Greater Boston community members.

The Boston Seaport Shack reinterprets the industrial warehouses that were once common to the surrounding area. Walls are clad with reclaimed factory flooring made of pine and maple, sourced from Longleaf Lumber in Cambridge, while a floor-to-ceiling glass storefront gives the space a modern touch. In keeping with Shake Shack’s commitment to green architecture and eco-friendly construction, banquettes are made by Staach from lumber certified by the Forest Stewardship Council and tabletops are made from reclaimed bowling alley lanes.

Shake Shack is a modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers and flat-top Vienna beef dogs (no added hormones and no antibiotics ever), 100% all-natural cage-free chicken (no antibiotics ever), spun-fresh frozen custard, crinkle cut fries, craft beer and wine (available at select locations) and more.

The company sprouted from a hot dog cart in Madison Square Park in Manhattan, created by Danny Meyer’s Union Square Hospitality Group (USHG) to support the Madison Square Park Conservancy’s first art installation “I ♥ Taxi.” The cart was quite the success, with Shack fans lined up daily for three summers.

Shake Shack was officially born in July 2004 when USHG won the bid to open a permanent kiosk in the Park. Its green architecture was designed to make it harmonious with the park and its surroundings. An instant neighborhood fixture, Shake Shack welcomed people from all over the city, country and world who gathered together to enjoy fresh, simple, high-quality versions of classic American fare in a majestic setting.

Boston Seaport Icon with boat anchor