Good 'N' Green

ALL LINES LEAD TO SHACK! SHAKE SHACK ARRIVING AT FULTON CENTER, NYC

Jul 15, 2016

All aboard! Shake Shack® is excited to announce its arrival at Fulton Center on Friday, July 15th, located on the corner of Broadway and Fulton Street at 200 Broadway, Level 2. The Fulton Center Shack will serve breakfast weekdays from 7AM – 10:30AM and Shack classics daily from 11AM – 11PM.

Shake Shack is a critically acclaimed, modern day “roadside” burger stand known for its 100% all-natural, antibiotic-free Angus beef burgers, chicken (no hormones added ever), flat-top dogs, frozen custard, crinkle cut fries, beer and wine (available at select locations) and more. A fun and lively community gathering place with widespread appeal, Shake Shack has earned a cult-like following around the world.

“Shake Shacks are opening around the world, but it always feels good to bring more Shacks back home,” said Shake Shack CEO Randy Garutti. “With eleven subway lines and hundreds of thousands of passengers passing through each day, Fulton Center is a vibrant new home for Shake Shack.”

“With Shake Shack opening, Fulton Center continues to grow as a destination for those seeking some of the best food and retail stores New York has to offer. We’re beyond thrilled to welcome them to Fulton Center,” said Michael McNaughton, SVP of Development of Westfield Corporation, who operates the facility.

New York City commuters, your morning just got a whole lot tastier! Shake Shack breakfast will be served daily from 7AM – 10:30AM, starting opening day. The menu will feature Shack’s three breakfast varieties: Sausage, Egg N’ Cheese ($4.79), Bacon, Egg N’ Cheese ($4.79), and Egg N’ Cheese ($3.79). All three sandwiches consist of griddled-fresh cage-free eggs, served with American cheese on a toasted potato bun. The sausage breakfast sandwich is topped with all-natural Shack pork sausage, and the bacon variety includes all-natural applewood smoked bacon.

Rounding out breakfast at the Fulton Center Shack is a selection of coffee and tea. Get a wake up call with Shack drip coffee ($2.25 for 12 oz., $2.75 for 16 oz.), an exclusive Stumptown Shack blend, organic and sourced direct trade from farms in Central & South America and Indonesia. Keep your commute chill and fuel up with Stumptown cold brew–steeped and cold pressed Stumptown iced coffee, brewed and bottled in Brooklyn ($4.75 for 10.5 oz. bottle)–or Stumptown cold brew with milk, sweetened with natural cane sugar ($4.75 for 16 oz. carton). Tea fans can enjoy a cup of organic and fair trade hot breakfast tea ($2 for 12 oz.).

For cold refreshments, the Shack will be serving fresh squeezed orange juice with organic oranges ($4 for 12 oz.) and Organic Apple Juice by Honest Kids Appley Ever After ($1.90 for 6.75 oz.).

In addition to the Shack classics, the menu will feature three location-specific frozen custard concretes: the FiDi Fudge (chocolate custard, fudge sauce, chocolate truffle cookie dough, cocoa and malt powder), Cold Fashioned (vanilla custard, Doughnut Plant old fashioned glazed cake doughnut, salted caramel sauce and banana) and Choculus (vanilla custard, baked chocolate peanut butter crispy bar and marshmallow sauce).

As part of Shake Shack’s mission to Stand For Something Good®, Shake Shack will donate five percent of sales from the Cold Fashioned concrete to Partnership for After School Education (PASE), a child-focused organization that promotes and supports quality after-school programs in underserved communities.

Guests can sip on a selection of hand-picked wine and local craft beer from The Bronx Brewery, Captain Lawrence Brewing Company, Brooklyn Brewery, and Sixpoint Brewery, in addition to the Shack-exclusive ShackMeister® Ale from Brooklyn Brewery. Wine lovers can sip on Shack Red® and Shack White® wine from Frog’s Leap Winery or Mionetto Prosecco.

In keeping with Shake Shack’s signature community-oriented design, the Fulton Center Shack, designed by Uhuru Design, features a custom architectural expression. Working with the unique engineering of the Fulton Center hub, the furniture was designed to complement the angular walls that define the Shack space with a playful geometric configuration of banquet tables and stools. The interior is clad with solid oak library-style communal tables, stools and an oak “split rail” chandelier. A room will also be available for semi-private buyouts.

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