California’s first-ever Shake Shack® is slated to arrive in 2016. The highly anticipated West Hollywood Shack will land in the heart of the city at the corner of Santa Monica Boulevard and West Knoll Drive, one block west of La Cienega.
Shake Shack is a critically acclaimed, modern day “roadside” burger stand known for its 100% all-natural, antibiotic-free Angus beef burgers (no hormones added ever), griddled-crisp flat-top dogs, fresh-made frozen custard, crinkle cut fries, beer and wine, and more. A fun and lively community gathering place with widespread appeal, Shake Shack has earned a cult-like following around the world.
“We’ve heard from our West Coast fans for years that they’d love a Shake Shack in California, and at long last, we’re delighted to say Shake Shack is on its way,” said Randy Garutti, Shake Shack CEO. “West Hollywood is one of the greatest cities in the world with a culture like no other, and we look forward to being a part of the community.”
The architecture of the first California Shack will build on Shake Shack’s history of creating restaurants with leading-edge design. Harkening back to its heritage as a “roadside” stand, the Shack will have dedicated parking and a large outdoor patio. Located at 8520 Santa Monica Boulevard, West Hollywood, the freestanding Shack will be designed by Michael Hsu Office of Architecture. In keeping with Shake Shack’s commitment to green architecture and eco-friendly construction, the new location will incorporate a variety of recycled and sustainable materials and features energy-efficient kitchen equipment and lighting.
Originally founded by Danny Meyer’s Union Square Hospitality Group (“USHG”), which owns and operates some of New York City’s most celebrated restaurants: Union Square Cafe, Gramercy Tavern, The Modern at the Museum of Modern Art, Maialino, North End Grill, Blue Smoke, and Marta—Shake Shack’s fine-dining heritage and commitment to sourcing premium, sustainable ingredients have helped to pioneer the creation of a new “fine casual” category in restaurants. Fine casual couples the ease, value and convenience of fast casual concepts with the high standards of excellence in thoughtful ingredient sourcing, preparation, hospitality and quality grounded in fine dining.
After more than a decade since Shake Shack was born in New York City’s Madison Square Park, it is proud to announce its plans to land in California. The future’s so bright, SoCal.