SHAKE SHACK GOES ALL-IN DECEMBER 29
OPENING FIRST WEST COAST RESTAURANT IN LAS VEGAS
NYC’s beloved burger, hot dog and frozen custard stand debuts
Strip-side at New York-New York Hotel & Casino
Always bet on Shack! Everybody wins with the opening of the first West Coast Shake Shack® on Monday, December 29 at 11:00 AM ⎯ ready to serve the millions of visitors and locals alike who stroll the famed Las Vegas Strip. The highly anticipated Las Vegas Shack is perfectly situated on The Strip adjacent to The Park at the foot of the renowned New York-New York Hotel & Casino.
Founded by famed restaurateur Danny Meyer’s Union Square Hospitality Group (USHG), Shake Shack is a critically acclaimed, modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers, griddled-crisp flat-top dogs, fresh-made frozen custard, crinkle cut fries, craft beer and wine, and more. A fun, lively, fine-casual restaurant with widespread appeal, over the past decade Shake Shack has earned a cult-like following around the world.
The Vegas Shack will feature an expansive outdoor patio prominently overlooking The Strip. Capturing the essence and origins of Shake Shack, which was born in New York City’s Madison Square Park in 2004, the restaurant will also neighbor a future park environment developed by MGM Resorts International. The Park, the first of its kind on the Las Vegas Strip, will feature dining pavilions and performance spaces complemented by areas for quiet relaxation.
“We’re thrilled to be opening on the Las Vegas Strip,” said Shake Shack CEO Randy Garutti. “Being located right in front of the New York-New York and next to the future location of The Strip’s first-ever park is an unbelievable opportunity and creates a fun hangout and community-gathering place unlike anywhere else in Vegas.”
“We continue to deliver exclusive, fun and unique choices to our guests on New York-New York’s newly developed plaza. The arrival of Shake Shack is yet another extraordinary moment for our resort,” said New York-New York President and COO Cynthia Kiser Murphey. “The inclusion of Shake Shack will continue to elevate the high-energy activity in this area and will provide our guests with engaging experiences. Danny, Randy and team have created a fun and friendly restaurant with delicious food, great customer service and convenient strip-side accessibility. We cannot wait to see this one-of-a-kind, must-see destination in Las Vegas come to life.”
In addition to all the Shack favorites, the Las Vegas menu will celebrate the glitz and over-the-top energy of the city with exclusive menu items. The Las Vegas Shack’s location-specific frozen custard concretes include: All Shook Up (vanilla frozen custard and chocolate toffee bits blended with a slice of banana peanut butter cheesecake from local bakery Gimme Some Sugar) and Jackpot (vanilla frozen custard, Belgian waffles, strawberry purée, marshmallow sauce and rainbow sprinkles). The Shack Attack (chocolate custard, fudge sauce and chocolate truffle cookie dough, Mast Brothers dark chocolate chunks and chocolate sprinkles), a classic Shack fan favorite that originated at Shake Shack’s flagship location in NYC’s Madison Square Park, will be available as well. Diners can also enjoy the Shackapalooza, a colossal, everything-but-the-kitchen-sink-style frozen custard dessert with premium mix-ins ⎯ meant for sharing.
Finally, beginning January 1, 2015 at all US Shacks (with the exception of JFK airport and ballparks) Shake Shack will feature a special off-the-menu item, the ShackMeister Burger™ ⎯ a 100% all-natural Angus beef cheeseburger with crispy ShackMeister Ale-marinated shallots and ShackSauce. The ShackMeister Burger will be available for a limited time.
The Vegas Shack will have an expanded beer and wine selection — both on tap. Guests can kick back with a ShackMeister Ale®, a beer designed to complement the ShackBurger that is brewed just for Shake Shack by Brooklyn Brewery. Beers from local breweries will include Bad Beat and Tenaya Creek among others. All beers are available as a pint, pitcher, or custom Shake Shack “Roadie” (32 oz.). The wine list will feature a range of varietals including house wines Shack Red and Shack White — made exclusively for Shake Shack by Frog’s Leap in Napa Valley, California. For those seeking a non-alcoholic beverage, the menu will feature Shack-made lemonade, bottled Stumptown iced coffee, draught root beer from Abita Brewing Co. in Louisiana, fresh brewed iced tea and more. All beer and wine can be ordered via a special express line at the outdoor walk-up window.
As part of its community outreach efforts and mission to Stand For Something Good®, the Las Vegas Shack is partnering with First Friday Foundation Las Vegas, which advances local artists and inspires civic art in Las Vegas. Five percent of sales from the All Shook Up concrete will benefit First Friday Foundation Las Vegas, and Shake Shack team members will volunteer at the Foundation’s special events.
In keeping with Shake Shack’s commitment to green architecture and eco-friendly construction, the new location incorporates a variety of recycled and sustainable materials and features energy-efficient kitchen equipment and lighting. Custom chairs and booths are constructed from lumber certified by the Forest Stewardship Council, and stools have been upcycled from Pacific NW telephone poles. The Vegas Shack’s interior walls are made from Wyoming Snowfence reclaimed timber, and also clad in reclaimed barn siding from eastern US farming states. As in several Shake Shack locations, tabletops are made from reclaimed bowling alley lanes designed in Brooklyn, New York.
Shake Shack will be open from 11:00 AM until midnight, Sunday through Thursday and 11:00 AM until 2:00 AM Friday and Saturday.
Tags: Las Vegas