Game on! Shake Shack unveils six life-size sliding puzzles at first shack construction site at construction site at Ohio and Rush
Danny Meyer’s Union Square Hospitality Group (USHG) is proud to announce that it will open a second Shake Shack in Chicago in 2015 on the ground floor of the new Chicago Athletic Association Hotel, a 241-room boutique hotel debuting at the intersection of Michigan and Madison directly across from Millennium Park.
The Henry Ives Cobb-designed landmark originally opened as a private member’s club for Chicago’s business, social, and athletic elite in 1893 as an architectural showpiece for the World’s Columbian Exposition. Following an extensive restoration, the new hotel, designed by the renowned Roman and Williams–also the designers of this second Shake Shack location–will be open to the public and boast unmatched views of Millennium Park and Lake Michigan.
As confirmed in May 2013, the first Chicago Shack will bring ShackBurgers and frozen custard to the corner of Ohio and Rush Streets in River North late 2014.
Both Chicago locations will serve all the Shack favorites, from 100% all-natural Angus beef burgers to flat-top dogs made with Chicago’s own Vienna Beef, plus fresh-made frozen custard and craft beer and wine.
But Chicagoans don’t have to wait until the end of the year. Reimagining a typical construction site’s uninspiring plywood walls, Shake Shack is proud to unveil six interactive life-size sliding puzzles affixed to the first Shake Shack work site’s barrier wall on Ohio Street. Each puzzle bears an original artwork by Noah MacMillan, creator of the Chicago Loop District’s iconic “Float” mural, and will be displayed until construction ends. The Chicago Loop Alliance’s Tristan Hummel curated the work.
In the spirit of Chicago’s vibrant public art collection and in homage to Shake Shack’s roots as a hot dog cart art installation in New York City, the puzzles invite the neighboring community to engage with them. Passersby can playfully move tiles around to either scramble or solve each image, and share their interactions on social media using the hashtag #ShackcagoPuzzle.
The illustrated pieces celebrate beloved Chicago landmarks and icons while revealing the burgers, hot dogs and frozen custard that Shake Shack has become known for and guests have enjoyed over the past decade.
About the Curator, Tristan Hummel
Tristan Hummel is a Chicago curator and public experience enthusiast who received his degree from the School of The Art Institute of Chicago. His projects and artworks have been featured in a wide variety of significant venues from the New York Times to his mother’s refrigerator. Currently employed by the Chicago Loop Alliance, Tristan oversees public art and destination marketing in Chicago’s Loop District.
About the Artist, Noah MacMillan
Noah grew up in Takoma Park, Maryland and moved to St. Louis to study at Washington University. His senior thesis project, illustrating creation myths from around the world, was published in Smithsonian Magazine and the American Illustration annual. Since then, Noah’s work has been featured on everything from skateboards to billboards with a particular focus on editorial illustration. Noah was commissioned by Chicago Loop Alliance in 2012 to conceive of and design “Float,” a mural wrapping around the second story of a skyscraper in Chicago’s Loop District. Currently it is the largest mural in the Loop.
Tags: Shake Shack Chicago