Madison Square Park, NYC

Behold the mother ship! Shake Shack was born from a hot dog cart in Madison Square Park created by Union Square Hospitality Group to support the Madison Square Park Conservancy’s first art installation “I ♥ Taxi.” The cart was a success and lines formed daily, so we re-opened for an additional two summers in 2002 and 2003. In July 2004, after being awarded the contract from New York City’s Department of Parks & Recreation and the Madison Square Park Conservancy to create a permanent food kiosk in the park, Shake Shack officially opened.

The original Shack (along with many of its siblings) was designed by the architecture firm SITE Environmental Design to be harmonious with the park and its surroundings. People from all over the world join us to enjoy great food in an incredible outdoor setting.

Where it all began…

Where it all began…

Lights…Camera…Shack-tion! The Shack Cam lets you check it out in real-time

Location Specifics


Open daily, from  11 AM – 11 PM


N/R or 6

Southeast corner of Madison Square Park
near Madison Ave. and E.23rd St.



Click Map for Directions






H 54° F | L 43° F
Leaders of the Shack

Leaders of the Shack

The heart and soul of each Shake Shack is our dedicated team.  We’re proud to have the MSP Shack led by General Manager Alexandra Valdes-Fauli.  Questions, comments and high-fives welcome!

The Shack Cam

View the mother ship in action…

Check the line to plan your time!

Shack Cam
Friday, April 18 2014 12:58:42

Full Menu

The menu features all the Shack classics, plus a selection of frozen treats created just for this location!

Custard Calendar

Custard Calendar

Find out what Custard is being featured today at your Shack!


We’re all about our hood! We’re committed to extending hospitality beyond the four walls of this Shack and into the Madison Square Park/Flatiron community.

We love our flagship home park, and a portion of Shake Shack’s proceeds are donated to the Madison Square Park Conservancy.



Charitable Partner: Madison Square Park Conservancy


MSP Check-ins to date


Foursquare Shack Stats

No surprise here, the Madison Square Park Shack is our most checked-in of all locations.

What are you waiting for?


total shack check-ins

Tweet, Tweet!

Tweet, Tweet!

  • @shakeshack: @tumslovesmom The reason for the switch is we want to serve a never-frozen fry worthy of our freshly ground burgers & hand-spun custard.

    Retweet Reply Favorite (about 26 minutes ago)
Give some shack!

Give some shack!

Treat someone you love to delicious burgers, dogs, custard and more! Buy now.

“I like working at the Shack because I get to learn something new almost every day. I also get to meet and work with a lot of different people who become really close friends and not just co-workers.”
Team Player
- Tanequa Mosley
CROSS Trainer (Theater District)

Team Player

Move over ’92, it’s time to meet the new Dream Team. Each month we’ll take a look at someone on our team who’s working hard to make sure your Shack visit is the best, ever.

Join Our Team

Join Our Team

We’re looking for caring, warm, fun, intelligent individuals who love to serve. If that sounds like you, apply now!