Shake Shack Strives to End Childhood Hunger in America Through Month-Long Cause Marketing Initiative

Shake it forward! Starting today, May 1, 2013, Shake Shack® is hosting the 2nd Annual Great American Shake Sale benefiting Share Our Strength’s No Kid Hungry® campaign.

The Great American Shake Sale is a company-wide cause marketing initiative taking place May 1-31, 2013, at all Shake Shacks—excluding stadiums and international locations. The goal is to help raise awareness and funds for Share Our Strength’s No Kid Hungry campaign in its effort to end childhood hunger in America.

Throughout the month of May, Shake Shack guests who donate $2 or more to No Kid Hungry will receive a card for a complimentary hand-spun shake—valued at $5—redeemable on their next visit. One hundred percent of donations will benefit No Kid Hungry.

Last year, thanks to an incredible guest response, Shake Shack raised $135,742. This year Shake Shack has upped the goal for the 2nd Annual Great American Shake Sale to $150,000—the equivalent of giving away 75,000 shakes.

With the assistance of Share Our Strength®, Shake Shack is also training its staff to help educate guests about No Kid Hungry and the issue of childhood hunger in America. According to Share Our Strength, more than 16 million kids in this country cannot always count on receiving the food they need to thrive. That’s one in five kids.

“Last year we launched the Great American Shake Sale to connect with our guests in a positive way about the serious issue of childhood hunger,” said Randy Garutti, Shake Shack CEO. “The response was unbelievable, and this year we’re once again calling on our guests to make a donation to No Kid Hungry and help us take yet another step toward a reality where no child is hungry in our nation.”

The Great American Shake Sale was inspired by Share Our Strength’s Bake Sale for No Kid Hungry™, a national fundraising initiative started in 2003 that encourages people to host bake sales in their communities to support the No Kid Hungry campaign.

In the spirit of the bake sale, Shake Shack is offering seven baked good-inspired frozen custard flavors—one for each day of the week—on its May Custard Calendar. Frozen custard flavors include Lemon Meringue, Black & White Cookie, Oatmeal Crème Pie, Olive Oil Cake, Chocolate Chip Cookie, Spiced Chocolate Brownie, and Banana Bread. Of course, all flavors can be made into delicious shakes.

“We are thrilled that Shake Shack will once again be supporting No Kid Hungry this year through their Great American Shake Sale,” said Debbie Shore, co-founder of Share Our Strength. “Last year they exceeded expectations, raising an unprecedented amount and showcasing their talent and hospitality in a way that only their team can. We are proud to be partnering with Shake Shack and their amazing team to end child hunger in America.”

For more information and to learn how you can get involved, please visit NoKidHungry.org.

About Shake Shack
Shake Shack® is a modern day “roadside” burger stand known for its all-natural burgers, flat-top dogs, frozen custard, beer, wine and more. With its fresh and simple, high-quality food at a great value, Shake Shack is a fun and lively community-gathering place with widespread appeal. From its ingredients and employment practices to its environmental responsibility, design and community investment, Shake Shack’s mission is to continually Stand for Something Good®.

Shake Shack is part of Danny Meyer’s Union Square Hospitality Group (USHG), which includes many of New York City’s most celebrated restaurants: Union Square Cafe, Gramercy Tavern, The Modern, among others. Since the original Shake Shack opened in 2004 in NYC’s Madison Square Park, it now has multiple locations in New York, Washington, DC, Connecticut, Pennsylvania, Florida, Massachusetts, and seven international locations, with London and Istanbul slated to open mid-2013.

About Share Our Strength’s No Kid Hungry Campaign
No child should grow up hungry in America, but one in five children struggles with hunger. Share Our Strength’s No Kid Hungry® campaign is ending childhood hunger in America by ensuring all children get the healthy food they need, every day. The No Kid Hungry campaign connects kids in need to effective nutrition programs like school breakfast and summer meals and teaches low-income families to cook healthy, affordable meals through Cooking Matters. This work is accomplished through the No Kid Hungry network, made up of private citizens, public officials, nonprofits, business leaders and others providing innovative hunger solutions in their communities. Click here to learn more about NKH.